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GENUWII founder Victor is not new to the fashion world. With his over a decade of experience in the apparel industry, Victor is keenly aware that more and more people are judged by the social labels created based on their outfits.
Victor wanted to create a simple, minimalist, and high-quality clothing brand that prioritized outfit fitting, dressing efficiency, and easy maintenance, while also suggesting a departure from the pressure to keep up with the Joneses.
GENUWII was founded based on the belief that simply, basic, and casual wear is the key to boost your efficiency and pursue a balanced life.
Green fabric material that reduces the impact on the environment to the minimum
Minimalist style to avoid unnecessary and excessive add-ons
Practical and versatile design without blindly jumping into fashion trends
‘Less is more’ mission that highlights your own personality
Versatile design that comfortably fits all body types
Tumble dry compatible, shrink resistant, and low maintenance
Latest deodorization technology specifically designed for close social encounters
Durable material and timeless style